The platform is rolling out a new feature that allows them to lessen the quantity of AI-made media appearing in their feeds. This move comes as the platform revealed that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a widespread rollout. This development aligns with a increase in AI content, fueled by new video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A significant portion of this content is classified as low-quality AI content, a phrase for substandard, factory-style content that is frequently illogical or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, from computer-generated images to science explainers, and we aim to offer the community the power to increase or decrease of that, based on their own choices,” stated a spokesperson.
Scale of AI Content
The platform announced that there are now over a billion videos on its app tagged as artificially created. In total, more than 100 m media items are uploaded to the service every day, making AI-generated material a limited percentage of its overall inventory.
User Control Features
Members will be capable of limit or boost the volume of AI-generated videos they view by opening the “manage topic” setting in the app and choosing the AI content topic. Further subjects that can already be controlled under the setting cover news, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s policies require users to tag “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the service will from now on attach an artificially created label to content made using its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This step is aimed to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is furthermore launching a two million dollar AI literacy fund for experts and organizations to develop learning resources about ethical AI use. This project will benefit charitable organizations dedicated to teaching computer science.
Content Safety Approach
The platform has supported its safety measures, during controversy over proposals to lay off hundreds of review team members in Britain. TikTok is expected to reduce a significant number of roles in its trust and safety division in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would remain essential, but automated tools can shield workers by removing the most distressing content before it has to be seen by people. The platform stated a significant reduction in disturbing and violent content seen by content reviewers over the past year due to intervention by its automated systems.
It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”
